Morgan Eng
I help brands grow their audience, increase engagement, and turn content into measurable business results.
About Me
My Work
A glimpse of my work across industries, building organic social strategies and campaigns that grow audiences and establish trusted voices for brands and individuals.
Tires Plus
Overview: As lead of organic social strategy for Tires Plus, developed a micro-influencer campaign to drive awareness for an oil change promotion in collaboration with a major oil brand.
Strategy: Partnered with lifestyle and mom influencers who have young children and regularly drive, making car maintenance a priority, using authentic day-in-the-life content to build trust and relatability.
5.8M Views
2.5M Reach
9K Engagements
Law Offices of Sandra M. Radna
Overview: The Law Offices of Sandra M. Radna needed a social presence that built trust for the firm without losing Sandra’s voice as founding attorney. Over a 6-month campaign, I led the strategy to solve that balance.
Strategy: Rebranded the firm’s channels and build content pillars to separate Sandra’s personal voice from the company, implemented a consistent posting cadence, and executed a paid social campaign to increase awareness and drive web traffic.
23.5K Impressions
12.3K Reach
2.5K Engagements
1.1K Link Clicks
U.S. Meat Export Federation
Overview: USMEF, a nonprofit trade association, needed to establish a Caribbean presence, reach chefs and foodservice professionals, and grow awareness of U.S. meat through organic social.
Strategy: Built a social playbook to guide content creation and online engagement, establish always-on community management, drive traffic to the website, and create a personality and face for the brand.
221K Engagements
79K Link Clicks
11K% Follower Growth YoY
